INNOVATIVE BRANDING STRATEGIES THAT DRIVE FANS
AND ELEVATE CORPORATE VALUE

Be Part of Tokyo’s Sports Business Future

Discover how Tokyo’s leading sports clubs build powerful brands, loyal fan communities, and global appeal. In this seminar, you’ll explore the latest branding and marketing strategies through real-world case studies and expert insights from top organizations shaping the future of sports business.

Perfect for marketers, business leaders, sports professionals, and entrepreneurs—walk away with practical ideas on innovation, storytelling, and fan engagement you can apply right away. Join us and unlock Tokyo’s playbook for sports branding success.

Program

Presentation by NRW Global Business Japan

Highlight the appeal of Japan as a business destination.
Explain the support available for German companies entering the Japanese market

Presentation by the Tokyo Metropolitan Government

Introduce Tokyo’s specific subsidies and support programs for foreign
businesses.
Share examples of German companies that have utilized these programs.

FC TOKYO

The J. League club boosts in-stadium fan experience through collaboration with overseas startups and innovative digital technologies.

ALVARK TOKYO

The B. League club shares insights into its flagship project “ALVARK Will,” focusing on how the project enhances corporate and club value while driving stadium-based sustainability initiatives, including efforts toward carbon emission neutrality addressing them effectively.